Food & Beverage industry
trends in India
It has been over a year since the world has been struggling due to the COVID-19 pandemic and undoubtedly, India has been amongst the worst hit nations. We are still battling a far more brutal second wave, although measures are being taken towards vaccination drive which seems to be the ray of hope for better times ahead. It has been fascinating to note that the pandemic has relatively deepened & diversified our relationship with food. We have started looking at food for maintenance of good health, positivity, and convenience rather than just sustenance or indulgence. Previously, the food industry has addressed the consumer’s physical health needs more than their mental health. The pandemic has brought about a change and is compelling the F&B industry to re-invent health & nutrition solutions, sustainability, convenience and safe & easy end usage experiences with a strong case for physical as well as mental well-being. With e-commerce playing a significantly bigger role today than before, we see strong trends emerging across several F&B categories and target consumers, for e.g., health seeking young adults, kids and seniors.
1. Food & drink categories shift focus on immunity,
stress-relief & freshness
2. Convenience has a new meaning in the times of pandemic
3. Expansion of affordable plant-based nutrition
Pandemic with no proper cure is also forcing consumers to think about how they can eat better in a more sustainable way which is paving way for plant-based meat and dairy alternatives to make their mark. While there is a rise in the number of people in India who are adopting veganism, this space is likely to see more innovation and technology which will offer solutions at an affordable price. It is going to be a space of great interest, which will enable us to see how brands drive adoption in their favour.
Business Development Manager