How Thinking Forks Transforms Ideas into Market-Ready Food & Beverage Products
Your trusted partner for end-to-end food & beverage innovation.
Bringing a new food or beverage product to the market is a complex journey. It requires deep consumer insight, advanced food R&D capabilities, strong culinary expertise, and the technical know-how to scale safely and cost-effectively.
We are the premier food new product development (NPD) consultants partnering clients in India, USA and the Middle East. We help brands turn ideas into fully developed, compliant, and commercially scalable products. From concept to launch, we combine food innovation, science, and agile execution to create products that win in today’s competitive marketplace.
A Complete NPD Ecosystem Powered by Food Science, Technology & Consumer Insight
Our approach brings together everything required for impactful food product development:
- Food science & technology
- Culinary innovation
- Sensory research & consumer insights
- Nutrition & regulatory expertise
- Packaging development & sustainability
- Scale-up and commercialization support
This integrated food R&D ecosystem ensures your product is in-line with consumer preferences, nutritionally sound, regulatory compliant, and manufacturing-ready.
Why Our NPD Framework Works
Most brands struggle with either feasibility, cost, scale-up, or consumer acceptance. Our agile and modular food and beverage new product development process is designed to solve for these challenges.
We take you through a clear innovation journey:
Market opportunity → Concept creation → Prototype development → Consumer validation → Manufacturing scale-up & commercialization
Whether you need full end-to-end NPD or support for a specific stage, our process is built for flexibility and speed – two key factors that drive successful food innovation.
Our End-to-End Food & Beverage New Product Development Services
1. Concept Generation: Insight-Led Food Innovation
The most successful products begin with sharp, consumer-aligned concepts. Our concept development is rooted in:
- Trend mapping & global research
- Consumer insights & category analysis
- Feasibility-driven product ideation
- Gap analysis & opportunity mapping
This ensures your NPD pipeline is built on strong market understanding and a right-to-win strategy.
2. Prototype Development: Turning Concepts Into Test-able Products
Our food scientists, nutritionists, and culinary experts collaborate to develop prototypes that balance taste, nutrition, texture, stability, and cost.
We offer:
- Culinary-led recipe creation
- Bench-scale formulation
- Sensory validation
- Lab-to-line adaptation to ensure manufacturing feasibility
This phase is a core part of the food R&D and formulation process, ensuring your product is technically robust.
3. Nutrition & Regulatory: Compliance-Ready Product Development
In today’s F&B landscape, nutrition accuracy and regulatory compliance are non-negotiable.
We provide:
- Nutrition profiling & nutrient calculations
- Claims generation & substantiation
- Regulatory dossiers for claim substantiation
- Label compliance and design support
This ensures your product meets all FSSAI and global standards – crucial for certification and market entry.
4. Packaging Solutions: Innovation That Protects & Performs
Packaging is an essential part of food product development, influencing shelf life, cost, sustainability, and consumer perception.
Our packaging development services include:
- Pack format design & material selection
- Shelf-life-aligned packaging solutions
- Value engineering for cost optimization
- Artwork creation & asset management
We ensure your packaging is sustainable, efficient, and aligned with brand strategy.
5. Consumer Validation: Research-Backed Product Testing
To build a consumer-winning product, real-world validation is essential.
We conduct:
- Trained Sensory panel evaluations
- Micro consumer panel testing
- Product desirability scoring
- Early-stage consumer feedback loops
This consumer-centric approach strengthens product–market fit and reduces launch risks.
6. Commercialization & Scale-Up: Manufacturing-Ready Food Product Development
Commercial success depends on scalable, consistent manufacturing.
Our commercialization support ensures a smooth transition from lab to plant.
Services include:
- Product specifications & shelf-life studies
- Make vs Buy manufacturer evaluation