Client
Yoga Bar — a leading Indian health bar brand known for its clean-label nutrition products and commitment to natural ingredients.
Challenge
Develop a high-protein (20g) bar range that meets the growing consumer demand for clean-label, all-natural snacks with no refined sugars, palm oil, HFCS, or artificial additives. The product needed to deliver excellent taste, strong nutrition, and be scalable for mass production.
Our Approach
- Conducted in-depth secondary research on consumer trends and functional ingredients to guide product development.
- Developed rapid prototypes to refine taste, texture, and nutritional content.
- Created detailed nutrition profiling and scientifically substantiated health claims.
- Designed packaging aligned with Yoga Bar’s clean-label and natural ethos.
- Led vendor development and qualification to ensure reliable ingredient sourcing.
- Supported manufacturing scale-up and implemented quality systems to maintain product consistency.
Impact
Yoga Bar’s 20g protein bar range, developed by Thinking Forks, became the market leader in India’s health bar segment. This along with a range of other health supplements & products, contributed to the brand’s acquisition by the largest Indian FMCG company, marking a major milestone in its growth and market presence.
