Sleepy Owl: Longer Shelf Life, Lower Costs

Client

A beverage brand looking to enter the Ready-to-Drink (RTD) cold coffee segment with a premium product that delivers café-style taste and quality in a convenient, shelf-stable format.

Challenge

To develop a premium RTD cold coffee product that replicates the flavour and experience of a café-style brew while ensuring batch consistency, product stability, and scalable manufacturing for mass production.

Our Approach

  • Flavour Development: Created and refined premium global flavour profiles to match café-style expectations.
  • Formulation Lock: Optimized the balance of taste, sweetness, and mouthfeel to ensure consumer appeal.
  • Stability Check: Conducted a 5-day stability validation to ensure shelf-life readiness.
  • Specification Finalization: Defined and documented specifications for raw materials and finished goods to maintain consistency.
  • Line Trials: Ran multiple trials to establish process feasibility and validate the formulation for scale-up.

Impact

Delivered a shelf-stable, great-tasting RTD cold coffee product that met premium sensory expectations while being ready for large-scale production. The brand now offers a high-quality, consistent cold coffee experience that brings the café to the consumer — conveniently, and at scale.

Case Study