Client
Rootless is a pioneer in creating all-natural daily bite supplements made from seaweed, designed to deliver seaweed’s health benefits in a tasty and accessible way. Their focus is on improving health, supporting the planet, and uplifting communities.
Challenge
Rootless wanted to develop a scientifically proven seaweed bite product that consistently delivers significant health benefits, particularly for women aged 26-70. The challenge was to create a recipe that combined multiple seaweed species with natural ingredients, ensured consistent efficacy, met consumer taste expectations, and could be scaled in production without compromising quality.
Our Approach
- Science-Based Recipe Creation: Developed a proprietary blend bank of seaweed species for consistent nutritional benefits.
- Culinary Innovation: Paired seaweed with natural ingredients like dates, nuts, and seeds, avoiding any artificial or ultra-processed components.
- Rapid Prototyping & Consumer Validation: Quickly generated product prototypes and refined them based on direct consumer feedback.
- Design Thinking for Claims: Formulated credible, consumer-driven health claims aligned with actual use cases.
- Process & Packaging Standardization: Established scalable manufacturing and packaging processes to maintain quality during growth.
Results Delivered
- Created a product with proven health benefits:
- 97% of consumers experienced more hydrated hair, skin, and eyes
- 86% reported increased energy throughout the day
- 83% had more regular digestion with less bloating
- Developed proprietary IP with a unique seaweed blend ensuring consistent nutrition, taste, and performance.
