In an ever-evolving retail landscape, innovation in frozen bakery is no longer just about launching new products—it’s about building a desirable, feasible, and viable innovation roadmap.
The Challenge
A global frozen bakery leader approached us to identify high-growth opportunities within the UK retail sector and to differentiate their offerings for a competitive edge. The objective:
- Uncover the prize potential across retail customer tiers
- Design an innovation roadmap that aligns with real market needs
Our Approach
Grounded in deep consumer understanding and practical feasibility, we used a Desirability-Feasibility-Viability (DVF) lens to build the strategy:
- Conducted secondary research and on-ground retail audits in the UK
- Identified NPD opportunities across product formats and channels
- Led high-impact ideation SCRUMs with cross-functional teams
- Evaluated feasibility through manufacturing site visits
- Filtered and prioritized concepts using a custom DVF evaluation tool
The Impact
What we delivered:
300+ new product ideas generated through SCRUM sprints.
Deep insights into UK and global consumer trends in Sweet Bakery Opportunity maps highlighting white space across customer segments
Strategic R&D and manufacturing recommendations. A repeatable innovation framework to create retail-winning concept.
This strategy is now helping the client accelerate their innovation pipeline and win with retail customers—not just by launching new SKUs, but by launching the right ones. Want to transform your innovation pipeline with clarity and purpose? Let’s co-create what’s next.
