Leading Organic Food Brand (India)
Sector: Food & Beverage | Organic | Value-Added Products
The Challenge
The client, one of India’s largest organic food players, had built a strong foundation in organic staples through robust backward integration. However, with the growing demand for value-added organic products, the brand needed to shift from a commodity-led offering to a margin-accretive innovation strategy.
The brief:
- Identify high-potential value-added categories
- Develop innovation pathways for domestic and export markets
- Build a scalable, consumer-led innovation roadmap
Our Approach
We applied our proprietary 8Q Innovation Framework, combining consumer insight, feasibility analysis, and category benchmarking to design a future-fit roadmap. Our process included:
- Opportunity Identification across 3–4 high-growth categories
- Trend & NPD Landscape Review (India + global benchmarks)
- Product Concept Generation aligned to wellness, nostalgia, and convenience
- Rapid Prototyping with nutrition profiling, claims, and packaging
- Manufacturing Capability Assessment—both captive and outsourced
- Creation of ready-to-deploy innovation playbooks for each segment
The Impact
- Launched 10 Ready-to-Cook Mixes with differentiated positioning: Authentic, health-forward SKUs like Kanda Poha, Ragi Idli, Millet Dosa
- Introduced new categories including Carbonated drinks & clean-label organic snacks
- Developed playbooks for wellness-focused segments like: Healthy ageing, toddler nutrition, functional beverages & bars
- Enabled a strategic shift from organic staples to branded innovation, driving higher margins and brand value
What Made It Work
By aligning consumer needs with operational feasibility, we helped the client:
- Accelerate go-to-market timelines
- Reduce innovation risk
- Unlock premium value in crowded categories
Looking to evolve your product strategy in health-forward or value-added foods? We build innovation roadmaps grounded in desirability, feasibility, and viability.
Get in touch to learn how.
