Client
A nutrition-focused brand addressing everyday nutrient insufficiencies among urban Indian families and adults aged 50+, with the objective to make daily nutrition effortless, clinically credible, and culturally compatible.
Background / Challenge
Urban diets often appear balanced but quietly fall short on essential nutrients such as vitamin B12, vitamin D, vitamin C, iron, zinc, protein, and fibre. These gaps are rarely visible in the short term, yet over time they can impact energy levels, immunity, and healthy ageing.
The mandate was clear: deliver essential nutrition without changing food habits or sensory experience, while ensuring scientific credibility and regulatory compliance in the Indian market.
Approach
Thinking Forks provided end-to-end R&D support, translating clinical intent into a scalable, everyday nutrition solution.
1. Product & Nutrition Philosophy
The foundation was built on a simple powerful belief: nutrition should work quietly in the background of daily life.
- Designed to integrate seamlessly into everyday Indian foods
- Focused on long-term wellness and healthy ageing rather than short-term fixes
- Suitable for both general family wellness and adults 50+
2. Science-Led Formulation & Clinical Validation
- Development of a clinically backed nutrition mix with validated efficacy
- Ensured no impact on taste, colour, or aroma, even when added to hot or cold foods
- Tested for compatibility with common meals such as soups, lentils, pasta, and yoghurt
3. End-to-End Product Development
Thinking Forks led the complete journey from concept to shelf:
- Product development and iterative prototyping
- Packaging design and development aligned to scale and consumer trust
- Vendor development for raw materials and packaging components
- Manufacturing and commercialisation scale-up support
4. Regulatory & Launch Enablement
- Regulatory strategy, approvals, and artwork clearances
- Support for scientific, evidence-based claims compliant with Indian regulations
- Inputs and approvals for A+ content to clearly communicate benefits without over-claiming
Results Delivered
- Nutrition mix successfully launched for everyday family wellness and healthy ageing (50+)
- Clinically proven to support nutrient adequacy
- Blends seamlessly into daily meals with no colour, odour, or taste impact
- Enables consistent nutrition without changing food habits
- Positioned as a practical, trustworthy solution for urban Indian households
From speed-to-market to long-term value creation, this engagement demonstrated how clarity of philosophy, nutrition-led innovation, and agile execution can redefine an entire snacking category. Thinking Forks led the engagement by first anchoring the work around a clear innovation philosophy, before moving into execution.
At Thinking Forks, we thrive where challenges feel impossible – because that’s where bold ideas take shape and new categories are born.
